They needed a story. A branding strategy that was equal to the world-class team and menu of services they had developed. Virteva, a rapidly growing Managed Service Provider based in the Midwest was gearing up to launch a more national reach. Agency Underground was called upon to identify their defining value and pull out the compelling story of why customers love Virteva. We managed the ideation and the brand leadership, presented several idea paths, chose a direction, created an array of new marketing assets, and rewrote their sales and technical materials.